In today’s computer age videos are an essential and powerful tool for brand marketing. They are often easy to create and have the potential to be seen by millions of people. As you can tell by my other post in may I take an avid interest in the production of videos and the mix of [...]

Post on: 5/12/08
There has been a lot of chatter recently about brands/agencies creating formulaic “viral” videos - yesterday it was Coors Light and Levis. Each video has a similar look at feel to it, both filmed with a hand-held camera, both have a grainy compression/filter. I’ll admit they are a bit cheesy, especially when [...]