New Balance

Provided strategy on all areas of social media and engaged in highly targeted blogger outreach initiatives around specific performance products to increase the number of online conversations taking place about the brand.

In 2011, while  still implementing the blogger outreach strategy, I looked into how we could integrate New Balance into social media conferences. While most brands look to simply sponsorship of events, New Balance took these opportunities one step further by creating custom experiences for conference attendees to interact with the brand. For example, at this year’s Mom 2.0 Summit in New Orleans, LA, which brings together over 400 mommy bloggers from all over the United States, New Balance offered morning workouts and complimentary shoes to all interested conference attendees.