Estee Lauder

Developed a cohesive social marketing campaign that encouraged and inspired online users to participate in a global dialogue about Breast Cancer awareness.

Evaluated the public connection of the Estée Lauder Companies and the BCA campaign in order to leverage the following social media platforms to ensure maximum exposure: Facebook, Twitter, Foursquare, Bloggers, StyleHaul, Inc. and In-Kind Media.

A Facebook application was built in over 20 languages and posted on over 20 Estée Lauder brand Facebook Pages, driving over 1 million page views to the application. Additional tactics were employed such as a live streamed video press conference to launch the campaign, amongst other creative social media tactics, resulting in over 200 million impressions.