Clients & Case Studies

A selection of work that I have been responsible for throughout my career.

New Balance

Provided strategy on all areas of social media and engaged in highly targeted blogger outreach initiatives around specific performance products to increase the number of online conversations taking place about
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Exhale

Conceptualized, designed and developed an iPhone application that enables users to schedule classes/appointments via their iPhone.
Diapers.com

Supported the brand relaunch of Diapers.com, the number 1 online retailer baby retailer, providing recommendations on technology, social media integration, content and user experience.
Estee Lauder

Developed a cohesive social marketing campaign that encouraged and inspired online users to participate in a global dialogue about Breast Cancer awareness.
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Atari

Created the launch strategy for Atari's biggest title of the year, Star Trek Online, to connect and drive online activation and engagement of fans of the Star Trek franchise, both new and old.
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adidas

Launched one of adidas' most successful online campaigns/contests around the FIFA World Cup '06. Additional supported adidas Orginals on their collaboration with Deisel - adidas Originals Denim by Diesel, reach
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