Huge props to The Wedding Channel for putting their name on this video. This video series has caught fire and I am not complaining - they are great and as far as I am aware this is the first 'branded' video out there. My favorite part has to be the Pinterest reference, "Pin... Pin'd... Pinning." Beyond true to life! Not only does it perfectly fit the brand but it doesn't feel forced. Nice work all round!
Read more...The ongoing dialogue of who owns social media is an exhaustive one! There has been much debate over which marketing discipline - advertising or public relations - “owns” social media. It is indisputable that both disciplines use, and will continue to develop, social media tactics. However, in dissecting the function of social media in today’s fast-paced, digital world, it becomes clear that public relations is better suited to “own” this medium of communications. Sadly, the budgets to not match up. Advertising is and will continue to garner the larger budgets, therefore creating the "bigger"...
Read more...© 2010 - 2012 James Gregson
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