Formal Bio
James specializes in developing creative ideas and social media solutions for brands that seek to reach audiences through digital platforms. Having begun his career in ‘non-traditional’ brand strategy, James has been able to pioneer an unparalleled combination of technical understanding and conceptual creativity to craft effective, measurable programs for clients. Additionally, his strategies focus on word-of-mouth and the development of well-built brand evangelists and engaged communities.
James Gregson was the head of DKC Connect, the Digital Division at Dan Klores Communications (DKC), where his role offered high-level strategy on all things digital, from online influencer outreach to web site production and strategy. Integrating the best of online and interactive technologies with traditional public relations and marketing communications, James was able to deliver high impact strategies with measurable results.
Before his time at DKC, James led the digital team at Lippe Taylor, where he had a similar focus managing the Emerging Media group. James was also a founding member of Hill & Knowlton‘s Digital practice, where he executed a number of online campaigns for a variety of lifestyle brands.
James is a member of WOMMA (Word of Mouth Marketing Association) and a current judge for the Interactive Media Awards.
In my own words…
Originally born in London, England, I moved across the pond to attend Syracuse University a.k.a. The Snowy Abyss. I enjoyed my four years at ‘Cuse, graduating with a BFA in computer graphics and animation with a minor in painting. I was honored to be a part of the NCAA Division I Men’s Soccer Team and was lucky enough to be enrolled during Syracuse’s National Championship basketball run in 2010.
My first job was with global public relations power house, Hill & Knowlton, where I mastered a variety of skills including navigating corporate politics and dealing with business travel on a weekly basis. I further expanded my PR chops with senior digital positions at PR agencies, Lippe Taylor and Dan Klores Communications.
As of June 2011, I have been actively assisting brands and individuals frame their social media strategies and harness all that social media has to offer. I have been fortunate enough to build relationships with a wealth of social media resources that I keep in my pocket and bring on whenever necessary. I am a steadfast believer in research, metrics and analysis – making it a core part of my process.
